Andrew Farrell

Identity Design - Typography

Making history before stepping on the pitch, Andrew Farrell became the first No. 1 pick for the New England Revolution following an impact run at The University of Louisville. Holding club records for career starts and minutes played, Farrell’s consistency led him to being a multi-time Defender of the Year as well as a leader for The Revolution.

About the Design

While all three concepts visually distinct, the common trend plays on the initials and number of Farrell. Each concept possesses an “A”, “F”, and the number “2” to signify his kit number. The first concept is a more minimal take on the initials with the line work creating two bars throughout constructing the large “A” shape with a subtle “F” inside. The second is similar to the first but with a more bold approach. Overlapping the two initials, the lowercase “A” is stylized with the number “2” creating all three characters into a single design. The last is in the vain of traditional sport design utilizing a hexagonal shape and thin accenting line work much like early team and brand badges. Each type is a modified compliment to each respective design and his current team’s color palette.