ERA 8 Apparel

Identity Design + Illustration

The Wild Dog is a patchy coated, hunter with the intelligence to match. These visually unique canines and Heisman trophy winner, star quarterback Lamar Jackson both possess the killer instinct with the mentality to overcome. Dangerous when cornered, Jackson is the last of a dying breed much like this endangered species.

About the Design

After his time in Louisville, Jackson established the apparel company “Era 8” with an emphasis on the southern African wild dog as its primary imagery. Aside from the unique patterning, the “Wild Dog” design was reworked giving a more vibrant and energetic appeal much like professional sports logos. The design takes Jackson’s vision and amplifies his mission of specie awareness and community. Altogether, “Era 8” and Jackson will now really show their teeth.