Mr G’s Lounge

Branding Package

Tucked away from the hectic shopping districts is this remote bar and lounge full of experience and story. A neighborhood favorite, Mr. G’s shares familiar faces with the quick acceptances of being a welcomed regular in no time over a glass or slice. Whether darts, billiards, or a pint, this local spot will sure be a great home away from home.

About the Design

The initial logo was a non descript shape and cursive script that gave no real voice to this business. Aside from the two aged signs, there was no real visual presence. Known by regulars mainly as “G’s”, I fixated on the shorthand name as the centerpiece of this rebrand with a bolder imprint not only to match the bold cast of characters that frequent, but to bring confidence and togetherness of knowing the name “G’s”.