Identity Design - Typography

Ohio native and former Louisville Cardinal, Terry Rozier’s fearless shooting made him a dangerous threat as a relentless scorer for any team. The now Charlotte Hornets point guard is terrifying with and without the ball. A solid point-man is key on transitions with fast hands and a dagger shot.

About the Design

Each of the three concepts give a unique take on Rozier’s name allowing a more diverse variety of a stylized design and typography. The first concept is more forward with the lettering while intertwining together. The second is a more modern design that utilizes negative space and angles to incorporate both letters. The last is a rebrand of Rozier’s foundation logo in attempts to evolve a design that Rozier’s partial to at an earlier time. Each type is a modified compliment to each respective design and his current team’s color palette.